You know the drill. In the pharma/biotech world, there is A LOT of information to share when you go into a presentation….whether it is a sales slide deck, internal meeting, corporate event or other type. So, unless there is a Brand Manager creating and finalizing the slide deck (let’s be honest, you can’t be hand holding the entire time here), PowerPoint slides more often than not are filled with text, text and more text. Maybe throw a chart or graph in there as well, but is that really getting your point across the best way possible? Are people going to remember the exact figures you listed out or are they going to be overwhelmed by the amount of information in there and blur all of the facts together? And, often these end products are WAAAAY off brand – like not even close by the time 20 different hands get in there. You’re lucky if your logo is right by the end of things.
Lucky for you, The Ambit Works has tons of experience taking slides filled with information and turning them into a visually pleasing end product that gets your point across in a succinct manner while staying true to your brand guidelines. Sigh of relief starts now.
Here’s some guidelines for how to think about setting up your PowerPoint slides:
Consistency: Let’s start with the basics. First thing’s first – make sure you are consistent throughout the PowerPoint. Fonts, backgrounds, headlines, logos, page numbers, etc. Even little things like bullet points and spacing need to be consistent throughout the PPT to ensure the best flow so people are focused on the content rather then their minds thinking about the different designs through each page.
Confusion: The goal for PowerPoint presentations is to make sure your slides are easily digested on the screen. They should be a visual aide for your viewer to understand the information being presented, so the rule of thumb is less is more. For each slide, think about the main take away that you want your listener to remember or come away with. And, just focus on that one main take away.
Clutter: As you work on each PowerPoint slide, make sure to keep an eye on clutter to give your content room to breathe. Simplify the amount of text on screen, and pare down content to the facts and images that really matter. Don’t try to fit everything on a single slide. Remember, only one main take away!
Censor: A principle that can help edit down your slides for maximum impact is this: if you are saying it, you don’t need to show it. That is: if you’re saying the words as people are looking at the screen, there’s no need to put them all on screen. Nobody wants to listen to you read out loud what they can read themselves. Treat the slides as visual headlines, not body copy.
Captivate: The ultimate goal of the PowerPoint is to captivate your audience. Using subtle animations on some of your graphics can also enhance the viewer’s experience, but make sure to avoid overuse. As you think of the graphics to use also keep in mind the readability of the text and don’t let the graphics overwhelm the viewer.
And to visually think about how to set up PowerPoint slides, let’s start with this one:
Are you confused by the chart right there and need to squint to try and read it? And, what is that picture in the background?? Where is the logo? Having trouble figuring out what in the world this slide is supposed to mean? Yep, we thought so.
In contrast, below is an example of a well designed PowerPoint slide using the design principles above:
Ahhh, much better right? Now, you can let your brain relax a bit while you focus on what the slide is actually saying and listen to the presenter talk about the future of Agenus.
If you want that extra eagle-eye to help your PowerPoint slides really pop and make an impact, we can help! Get in touch with our team today to talk about working together on PowerPoint creation and design. It will make a HUGE difference – we promise!