Deciding Between Paperless & Printed Communication

Deciding Between Paperless & Printed Communication

“Go paperless – save a tree” has become an increasingly common claim amongĀ  companies encouraging customers to receive invoices, marketing materials and other statements digitally as opposed to via mail. Recently, we got word that more than 30 major...
4 Questions to Maximize Your Direct Mail Budget

4 Questions to Maximize Your Direct Mail Budget

You’ve plotted and planned and finally committed to a killer direct mail campaign for 2015. But before you begin to execute on your copy, design, printing and mailing, there are a few important questions you can ask to maximize your direct mail budget and ensure...
5 Steps to a Successful Direct Mail Campaign

5 Steps to a Successful Direct Mail Campaign

If you’re a marketer creating your 2015 budget, have you included one or more direct mail campaigns for the year? Some companies worry about spending on direct mail, knowing that its cost can be higher than email or other electronic forms of marketing, but is...
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