Marketing is all about understanding your audience. Companies today are spending billions on marketing to millennials as they are a major spending force! According to Forbes, there are 80 million millennials in the US with $200 billion in annual buying power. However, many companies struggle with effectively reaching this coveted buying group. The traditional marketing methods have proven unsuccessful and many companies are playing catch up trying to understand them better to effectively market their products. What do Millennials look for from companies to influence buying habits? How can brands today effectively connect and make a lasting connection with them? The better you understand your customer, the better you can provide a compelling marketing plan for your business. Today on the blog we’re sharing our top 5 tips to consider as you market to millennials.
- Be Authentic
Millennials have grown up on commercials, coupons, website pop ups and all of the traditional selling tactics. They can small an advertisement from miles away. They want to understand what makes your brand you – what’s unique about your business that can help them solve their need or problem. Don’t try to portray something that you’re not or oversell. Millennials want to understand what your brand is all about and will respect you for being honest about who you are and your product or service. And, you better deliver on your promises!
- Build Trust and Loyalty
Millennials are a loyal bunch. If they love your brand, they will share it with all of their friends and family and become a type of brand ambassador for you (officially or not officially). So, connecting with them early in an authentic way to build up trust will make a huge impact and they will be loyal to you for far into the future. Millennials also trust each other and take advise from their friends and families, so if you build loyalty with a few, that loyalty will grow to their network and so forth. Remember this with marketing tactics such as referral programs, using Yelp or Facebook reviews, blog reviews and even official brand ambassador roles with your customers.
- Lead With Content
As we mentioned, Millennials know when they’re being advertised to. So, don’t start with your sales pitch and immediately force them to “BUY NOW”. Instead, lead with content – give them relevant information that shows you understand them and are providing them something of value. Maybe it’s content on social media, your blog, or a guest post somewhere, but build your brand relationship with this group through content and work your way up to your final Call-to-Action. Leading up to the final sales plug is an effective way to market to this bunch. It can be tough to hold off on the real sales pitch, but in order to effectively communicate with Millennials, this is what you need to do!
- Be Nimble
Millennials are always changing with the times – they can adjust to the newest in technology unlike their older counterparts (my grandparents still use a VCR…with tapes). Stay tuned into what’s hot with this group, so you’ll have to be nimble. It’s not just Facebook and Twitter, don’t forget about Snapchat, Pinterest, Instagram and others. It’s not just Netflix, now it’s also Hulu or Amazon Prime. And, stay updated on what technology they are using. Today it’s an iPhone, but technology is always evolving, so it’s important to stay tuned into the latest technology updates!
- Customize Whenever Possible
Millennials like to feel as though you know and understand them. That’s part of building trust and loyalty with them. So, customize as much as you can. Specify content to what they are looking for and deliver them information that they need. Only send them relevant emails and when you do, you better be saying “Hi Amanda” and not “Hi there” and be segmenting the content for them. Millennials have grown up on Google and Facebook algorithms that cater to their wants and desires and other brands need to do the same to effectively connect with them.
Want to discuss your next campaign around marketing to millennials? Whether you want to discuss a new creative campaign, or even direct mail, we’re here to help! Contact us today.