You’re probably well into executing on your 2017 marketing strategy for the year based on the latest trends and new opportunities! It is truly an exciting time to be on the forefront of all of these new innovations to help increase your brand messaging. We love working with new tech companies, startups and innovative businesses and help them develop and implement digital offerings. From our humble beginnings as a print company, we often take a step back and check in on how print is working and determine how it continues to enhance your marketing strategy.
While digital marketing is an integral part of any marketing strategy, there are several very compelling reasons why you should incorporate direct mail into your 2017 marketing strategy:
Scarcity: With email overload, people are now mass unsubscribing from emails they don’t want and automatically deleting them without ever opening them! However, the physical mail they receive in their mailbox is quite different. The U.S. Postal Service showed that 98% of people check their mail daily and a study by Epsilon showed that 77 percent of consumers sort through their physical mail as soon as they get it!
Trust: Consumers trust direct mail and print ads they can touch and feel more so then digital advertising. In a recent study by MarketingSherpa asked consumers which channel advertising they trusted the most, and surprisingly print and direct mail were at the top! Due to the nature of today’s digital world, the public has become distrustful of digital advertising by things like scams and false claims, and end up trusting in print and direct mail messaging.
Intrusive: How often are you annoyed by the endless digital ads online and in your social media networks or platforms…Whether it’s an ad following you around the internet because you are obvious in their target demographic or that pop up that blocks the article you’re reading? In today’s digital world, it’s a breath of fresh air to take the time to open and read a postcard on your own terms.
Personalization: The recent direct mail innovations have made it easier and easier to customize to your target audience and speak to them directly. Whether you are working with variable data printing, handwritten lettering, or targeting the audience specifically to your exact specifications, we’ve helped clients personalize campaigns to increase effectiveness and boost their ROI.
Unique: In terms of emails and digital advertising, there is only so much out of the box creativity that you can do. Don’t get us wrong, there are a lot great ways to grab the attention of your customer digitally, but when you are working with projects that you can touch and feel, the possibilities are endless. Take, for example, this recent project of a package up t-shirt in a book that was sent in the mail. How awesome is this!
Want more tips and tricks to make your direct mail campaign a success? We’ve got a bunch of great blog posts on the subject including:
- 5 Ways to Hack Your Next Direct Mail Campaign
- How to Determine a Direct Mail Offer
- Driving Sales With Print Materials
- One Simple Tip To Get a 99% Open Rate in Your Next Direct Mail Campaign
- Buying a Mailing List? Read This First
- Boost Direct Mail ROI By Using Color
And, our team of experts is always here to chat further to help you increase your ROI on your next direct mail campaign. Contact us today to discuss your project.