Now that we’re back to reality after the holidays, let the workload begin! For the life sciences industry, scientific conferences are coming up quickly. Planning for scientific posters can take some time, so the earlier the focus begins, the better. To help get your mind thinking ahead, we’ve put together some top 2016 trends for scientific posters in the life sciences industry.

Outsourcing

As a marketer, your time is strapped. As we discussed in a past blog, we’ve helped hundreds of clients design, prepare and print their scientific posters. These posters take a substantial amount of time and effort due to the amount of information that needs to go on the posters, including going back and forth on the rounds of internal approvals. More and more, we’re seeing the creative elements of scientific posters outsourced to help free up internal team resources. This allows an outside company to focus on the layout and design as well as proofing the files, while you can focus your work on internal matters and getting the poster approved in a  timely manner. Here at The Ambit Works, we ensure a quick turnaround on files and we don’t charge rush fees but instead typically stand by for last minute changes!

Cloth Printing

No more hefty shipping charges! In 2016, things are changing. Instead of transporting the large poster in a big, awkward package or worrying about the shipping, cloth printing is the new trend to make life a whole lot easier.  The fabric printing method produces a high-quality poster on a material that folds like a table cloth in a small package and when you arrive at your conference, you can unfold it into a wrinkle free product and hang it up beautifully. This allows you to travel lighter by packing the poster like a garment. Simple and easy!

Branded Digital Take Aways

It’s not just about the content on the posters, but you also want to boost brand awareness. For 2016, we’re starting to see branded digital take away options next to a printed version. This could be something like a pre-loaded thumb drive with your logo on it or even a small printed take away for people to grab as they browse your poster session. There are plenty of options to give people the information they want, in the format that they want while boosting your brand and helping people remember your company long after the event.

So, be sure to keep these emerging trends in mind this year as you begin planning your scientific posters. At The Ambit Works, we can offer support to the life sciences community as you work on your scientific posters – from design and printing to digital take aways, we’ve got you covered. Contact us today to find out how we can streamline your marketing efforts for your next scientific conference.

 

 

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